Two Important Inventors That You Have Never Heard Of: The 30-Year Odyssey of Airbag Pioneers

Cort Twitty
3 min readApr 21, 2024

Looking back on automotive history, the intertwined journeys of John W. Hetrick and Allen K. Breed serve as a beacon of hope for anyone grappling with the urge to give up in the face of adversity and hardship. Their collective experience underscores several powerful lessons that can inspire and motivate individuals to keep pressing forward, even when the road ahead seems daunting.

John W. Hetrick’s odyssey began in the early 1950s when a harrowing car accident sparked his determination to develop a safety device that could mitigate the devastating effects of collisions. Armed with ingenuity and a passion for innovation, Hetrick pioneered the concept of the airbag, filing a patent in 1953. However, despite his groundbreaking idea, the road ahead was fraught with obstacles. The automotive industry remained skeptical, and Hetrick faced years of rejection and indifference as he sought to gain traction for his life-saving invention.

Meanwhile, Allen K. Breed, an engineer at Breed Corporation, embarked on a parallel journey starting in 1967. Recognizing the potential of Hetrick’s airbag concept, Breed dedicated himself to refining its technology and overcoming the challenges that had hindered its adoption. Yet, his efforts were met with resistance and skepticism from within the industry. Undeterred, Breed tirelessly pursued his vision, developing innovative sensor technologies and advocating for the widespread implementation of airbags in vehicles.

The stories of Hetrick and Breed underscore the importance of maintaining a long-term perspective and staying focused on the ultimate goal, even when progress seems slow or uncertain. Both men embarked on journeys that spanned decades, marked by countless ups and downs. Yet, they remained committed to their vision and unwavering in their dedication, trusting that their efforts would ultimately yield results. This steadfast commitment to the long-term pursuit of their goals serves as a potent reminder that success is often a marathon, not a sprint and that perseverance in the face of adversity is essential for achieving meaningful and lasting change.

Finally, the stories of John W. Hetrick and Allen K. Breed offer powerful lessons for anyone grappling with the urge to give up in the face of adversity and hardship. Their unwavering determination, resilience, adaptability, and long-term perspective serve as a beacon of hope, inspiring individuals to keep pressing forward in pursuit of their dreams, even when the road ahead seems daunting.

It wasn’t until 1995, that any major monetary gain was made. This was the year Breed made 120 Million Dollars for his thirty years of hard work. But I leave you with one simple question: did Breed make $120 million in 1995, or did he make $4 million for each of the thirty years he spent tirelessly working to turn his dreams into a reality in the face of adversity?

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Cort Twitty

Award Winning Author & American Businessman, Financial Practitioner, Founding Partner & President of Minority Owned Business, Value Based Weekly Writer - Medium