Unlocking Success Through Failure

Cort Twitty
3 min readMar 31, 2024

In the journey towards success, setbacks and failures are inevitable companions. However, it is not the failures themselves that define our path, but rather our response to them. Tom Hopkins, a renowned sales trainer and motivational speaker, encapsulates this sentiment eloquently in his Champion’s Creed: “We are not judged by the number of times we fail, but rather the number of times we succeed. And the number of times we succeed is in direct proportion to the number of times we fail and keep trying.”

This creed serves as a guiding principle for individuals navigating the often-tumultuous waters of personal and professional development. At its core lies a powerful message of resilience, perseverance, and the unwavering commitment to continue striving for greatness despite encountering obstacles along the way.

One of the fundamental truths embedded within the Champion’s Creed is the notion that failure is not a final destination but merely a stepping stone towards success. Every setback presents an opportunity for growth and learning. It is through adversity that we discover our true strengths, uncover hidden talents, and refine our skills. Each failure provides invaluable lessons that propel us forward, equipping us with the wisdom and experience necessary to overcome future challenges.

The Champion’s Creed underscores the importance of maintaining a positive mindset in the face of adversity. Rather than dwelling on past failures or succumbing to self-doubt, champions choose to focus their energy on the possibilities that lie ahead. They view setbacks as temporary roadblocks, not insurmountable barriers, and approach each challenge with a sense of optimism and determination.

Central to the Champion’s Creed is the concept of perseverance — the steadfast commitment to keep moving forward in pursuit of one’s goals and aspirations. Success is not achieved overnight; it requires dedication, discipline, and a willingness to endure setbacks and failures along the way. Champions understand that progress is often gradual and nonlinear, but they refuse to be deterred by temporary setbacks or obstacles.

Furthermore, the Champion’s Creed emphasizes the importance of resilience — the ability to bounce back from setbacks stronger and more determined than ever before. Resilience is cultivated through adversity, as we learn to adapt, improvise, and persevere in the face of challenges. It is the resilience of champions that enables them to overcome even the most daunting obstacles and emerge victorious in the end.

In essence, the Champion’s Creed serves as a timeless reminder that success is not measured by the absence of failure but by the courage to persist in the face of adversity. It challenges us to redefine our perceptions of failure and to embrace it as an essential part of the journey towards success. By internalizing the principles espoused by the Champion’s Creed — resilience, perseverance, and a positive mindset — we empower ourselves to transcend our limitations, unlock our full potential, and ultimately achieve greatness in all areas of our lives. On this Easter Sunday, I can’t help but be grateful for the many failures I have experienced in my life. Failure should not be avoided; it should be embraced.

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Cort Twitty

Award Winning Author & American Businessman, Financial Practitioner, Founding Partner & President of Minority Owned Business, Value Based Weekly Writer - Medium